1. BUYER COUNSELING SESSION

I will conduct a buyer counseling session to discuss your needs and goals, and to plan the search for your property.

2. BUYER AGENCY ALTERNATIVES

I will discuss agency alternatives for you and the sellers.

3. BUYER REPRESENTATION AGREEMENT

I will present and explain to you the representation agreement and the special services and benefits it offers.

4. COLDWELL BANKER HOMEBUYER GUIDEBOOK

I will provide you with a copy of the Homebuyer Guidebook and explain how you can use it as a road map through the home-buying process.

5. FINANCING PRE-QUALIFICATION

I will offer to arrange a pre-qualification or pre-approval appointment with a reputable lender to identify your range of affordability, and to increase your negotiating strength.

6. COLDWELL BANKER TEAM SEARCH

I will present your property-search criteria to our local Coldwell Banker sales team. Our goal is to present you, when possible, with properties as they debut or before they appear on the open market.

7. PROPERTY SHOWING

I will show you properties that meet the criteria you have selected.

8. PROPERTY EVALUATION

I will discuss the positive and negative features of a property that may affect its value and future sales.

9. PROPERTY DISCLOSURE

I will review with you all inspection reports and other documents pertaining to the condition of the property and disclose all physical defects of the property that are known to us.

10. REVIEW OF WRITTEN SELLER DISCLOSURE

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I will thoroughly review with you the seller's written discloser statement to enable you to accept or specify the remedy for each fault disclosed. Remedies for any disclosed faults should be addressed in the offer to purchase.

11. APPRAISAL CONTINGENCY

I will explain to you the option of an appraisal contingency.

12. HOME WARRANTY

I will explain to you the option of a home warranty plan to reduce your risk of repair when purchasing a property.

13. BUILDING & TERMITE INSPECTIONS

I will recommend that you obtain professional building and termite inspections.

14. ESTIMATE OF FUNDS REQUIRED

I will provide you with a preliminary estimate of closing costs and down payment requirement anticipated in the transaction.

15. OFFER PREPARATION

I will prepare a written offer on the property you choose to purchase with terms approved by you.

16. BUILDING & TERMITE INSPECTION REMEDIES

I will work with you to request the Seller to remedy the items you specify after your review of the building and the termite inspection reports, as your Offer to Purchase specifies.

17. NEGOTIATION STRATEGY

I will prepare a negotiation strategy for the property you have selected, including a written Competitive Market Analysis and advice on the initial price and terms to offer, where permitted.

18. OFFER PRESENTATION

I will endeavor to present your purchase offer directly to the seller in the presence of the listing associate.

19. WALK-THROUGH

I will accompany you on a thorough walk-through of the property (if one is provided for in the sale contract) before closing, and I will assist you in dealing with any problems discovered during the walk-through.

20. CLOSING THE SALE

I will monitor and inform you of the progress of the purchase agreement, including the satisfaction of all contingencies and conditions during the entire transaction.

21. AFTER-SALE SERVICE

I will contact you after the closing to follow up on remaining details or service needs.

22. SERVICE SATISFACTION SURVEY

I will provide you with a confidential opportunity to give an evaluation of our services.

One of the sayings from the "gold-rush" days--"Them that's got the gold, sets the price!"--is also a principle that applies to real estate. We say that a house is only worth what someone will pay for it, even though the owner, the bank, and the agent all have their own opinions about the "market value" of a home. In other words, no sale ever takes place until the buyer agrees with the price.

How can sellers arrive at the maximum "fair" price that buyers are willing to pay? Buyers (and appraisers) make their decision based on comparisons. While shopping for a home, buyers will visit many similar homes in their price range and measure the features of each one against the price. They decide which house offers them the maximum value for the price. Buyers do not expect a home to be a "steal" or dramatically under-priced, but they do expect it to be a fair value.

Sellers must determine the value that their home offers in order to arrive at the right price. The real estate agent will advise the sellers what buyers should be willing to pay for their home, but the asking price is set by the seller.

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