1. AGENCY ALTERNATIVES

I will review the agency alternatives and representations that are available to you and to potential buyers - Seller Agency. Buyer Agency, Disclosed Dual Agency or Other Appropriate Legal Relationship. The representation of your interests, and my role as your agent for the different agency relationships, will be thoroughly presented to you for your consideration.

2. MARKETING ACTION PLAN

I will present to you a custom Marketing Action Plan - a formal written plan for marketing your property. This may include an open house to be conducted when appropriate and as agreed to in advance with you.

3. COMPETITIVE MARKET ANALYSIS

I will provide you with a current Competitive Market Analysis, and will assist you in determining the most effective list price for your property.

4. FINANCING ALTERNATIVES

I will show you various financing alternatives for buyers of your property, and discuss the likely impact of each alternative on your sale.

5. ESTIMATED PROCEEDS

I will furnish you with an estimate of the proceeds you can expect from the sale of your property.

6. HOME ENHANCEMENT

I will develop a plan to enhance your property's ability to attract buyers, as described in the Coldwell Banker Home Enhancement Guide.

7. COLDWELL BANKER ACTION TEAM

I will present your property to the Coldwell Banker sales team. I will share with you the team's review and recommendations to help you realize the best price obtainable for your property.

8. MULTIPLE LISTING SERVICE

I will prepare a plan for your property to appear in the local Multiple Listing Service. The information will be submitted by the date we have selected, for the property's debut on the market to achieve maximum impact.

9. PROPERTY INFORMATION

I will make information on your property available to local and out-of-town buyer prospects. Additional copies will be available at your property for sales associates and prospective buyers.

10. DIRECT MARKETING

I will distribute promotional materials on your property to key market areas to attract potential buyers.

11. COLDWELL BANKER SIGN

I will place a Coldwell Banker For Sale sign on your property, to help generate calls to our office from prospective buyers.

12. ADVERTISING

I will review with you our advertising program - including Coldwell Banker Online™, our World Wide Web site - designed to generate buyer prospects for your property.

13. SELLER DISCLOSURE

I will present your written disclosure regarding the condition of your property to buyer prospects to assist them in preparing an offer. You will keep me informed of any changes in the property and keep the information current on the disclosure form.

14. HOME WARRANTY

I will provide you with information regarding a warranty on the operating systems of your house, to increase the marketability of your property and help reduce your liability to the buyer.

15. MARKETING ACTIVITY REPORT

I will review with you the marketing activity on your home, and make changes and suggestions accordingly.

16. HOMEFINDING PROCESS

I will review with you the Best Buyers® Guidebook to acquaint you with the homefinding process that buyers are most likely to follow, including financial qualification, property selection, financing options and closing procedures.

17. QUALIFYING BUYERS

I will seek financial qualifying information on all buyers submitting a purchase offer. Our goal will be to pre-quality or pre-approve the buyer through a reputable lender.

18. PURCHASE OFFERS

I will review all purchase offers as they are presented, and I will negotiate on your behalf to reach a purchase agreement with terms that are favorable and protective for you.

19. CLOSING THE SALE

I will monitor and inform you of the progress of the transaction, including the satisfaction of all contingencies and conditions during the entire transaction.

20. AFTER-SALE SERVICE

I will contact you after the closing to follow up on any remaining details or service needs.

21. RELOCATION ASSISTANCE

I will provide you with details about our relocation and referral services, which are available to you at no cost, regardless of where you are moving.

Although your real estate agent is responsible for marketing your property, it requires a joint effort to get your home sold.

How can you empower your agent? It is very important that you feel absolutely confident in your agent's ability to produce results--no matter what the market is like in your area! This may sound like stating the obvious, but it is important to let your real estate agent know you trust them to get the job done. Support that trust by putting a realistic price tag on the property and keeping it in prime showing condition. Work out showing agreements that will make it easy for agents to preview or show your home. Meet periodically to discuss any feedback from buyers who have seen your home to determine how you can improve its appeal.

Don't hesitate to share any ideas you may have about marketing your home. I will try anything that works, and have received some very good suggestions from clients.

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